Nokia Ovi (2008-2010)

Boyd de Groot

Nokia Ovi

Ovi (‘door’ in Finnish) was the brand for Nokia’s Internet services. The Ovi services could be used with a mobile device, computer or via the web. Nokia focused on five key service areas: Games, Maps, Media, Messaging and Music.
Ovi was a move into the world of Internet services, where Nokia faced competition from Microsoft, Google and Apple. As of January 2012, there were exactly 10 million downloads every day.

On 16 May 2011, Nokia announced the discontinuation of the Ovi brand and the Ovi services were to be rebranded under the main Nokia brand. The transition began in July 2011 and was completed by the end of 2012.

My role

From late 2008 to mid 2010 I worked as a resident interaction designer, together with a visual designer, in the agile software development team responsible for the Ovi Purchase Experience (OPE) for both mobile and web.

The OPE purchase process was used across all Ovi services to ensure a consistent purchase experience for the user.

A few examples of my deliverables are presented on the following pages.