TeliaSonera Corporate (2004)

Boyd de Groot

TeliaSonera’s Corporate portal

“The redesigned corporate website raised TeliaSonera from 46th to fifth place in a study ranking publicly listed Swedish companies’ web presences. When compared with Finnish companies’ websites, TeliaSonera rose to second place from 26th.
This closely watched annual study is conducted by the consulting company Halvarsson & Halvarsson”. (, 2004)

My role

From 2004-2005 Satama Interactive was the digital consultancy partner for the TeliaSonera group and responsible for design and delivery of TeliaSonera’s mobile and web presences.

The goal for the redesign was alignment with the group brand and to better target the portal to the needs of its users, mainly investors and the press. Besides financial information and corporate news the portal provided easy-to-use functionality for downloading annual reports, press kits, etc.

I worked closely together with a senior visual designer in the strategy and concept phase resulting in a detailed concept. Subsequently we jointly lead and guided the design and development teams til launch.