TomTom Automotive (2011)

Boyd de Groot

TomTom’s Automotive HMI demonstrator 

Based on the HMI (Human Machine Interface) design for Renault R-Link, the TomTom Automotive UXD team designed and specified the TomTom Automotive HMI demonstrator.

The demonstrator was launched at the IAA motorshow in Frankfurt, Germany in September 2012 to support the TomTom sales effort in the Automotive market.

My role

My role was in planning the approach and in leading the team of an interaction and a visual designer.

My team was also responsible for guiding the TomTom development team with UI specs, asset production and reviews.