Turkcell-im (2005)

Boyd de Groot

Turkcell’s mobile value added services strategy

In 2004 Turkey’s largest telecom operator Turkcell started a program to take a strategic competitive step forward by starting the development of a mobile media portal as a single point of access to Turkcell’s wide range of value-added services and content.

My role

Satama Interactive supported Turkcell in the early requirements capture phase to quickly visualise the strategy and service idea and make it tangible through prototypes.

For a period of 6 weeks, on location in Istanbul, I was part of the core design team together with a business consultant and front-end designer/developer.

We created pre-production prototypes and implementation guidelines for the mobile portal and for a set of focused mini-applications for the state-of-the-art mobile devices at that time.